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Build it and they will come?
Date Posted: 12/08/2011
“Build it and they will come” was the iconic line from the heartwarming baseball classic Field of Dreams. The same mantra could also be said of Shopping Centres throughout the 1990’s, but not any longer. This is a new generation and with it has come greater competition to attract footfall to the schemes and the need for differentiation through creative marketing initiatives and bold commercialisation strategies. International Developers have thrown their extremely large and impressive hats into the British ring and many Shopping Centre Managers feel that the bar has been well and truly raised.
The Marketing Managers at some of the U.K’s largest schemes are locked in a continuous game, scored on the amount of national headlines hit, levels of footfall reached and additional revenue taken. The coveted prize at the end of the game is an increase in the value of the asset and a reputation of being at the cutting edge of an industry that a substantial portion of the country takes an interest in.
Recent times have seen major advances in the way Shopping Centres are being designed and built. Modern schemes are created with large open spaces solely for the purpose of special events, a concept which was unthinkable in the past and viewed as a waste of valuable letting space. These large spaces offer a blank canvas for the innovative individuals who make up Shopping Centre Marketing teams. Come certain weekends and times of year, it is these spaces which draw the largest crowds when global superstars perform to the masses of shoppers attracted by the combination of a spectacular event and their favourite brands in one place.
Here at Foundation Recruitment we pay a great deal of attention to the evolving needs of our clients and we are finding increasingly that there is a constant interest in individuals with a creative and innovative skillset. Whether specialising in marketing or commercialisation, talented individuals from these backgrounds have the ability to create large amounts of additional mall revenue from a potentially low initial outlay which makes them an essential asset to any team.
At Foundation Recruitment we are seeing opportunities arise on a variety of levels from Marketing Assistant roles in a small Shopping Centre team to National positions covering an entire portfolio of Shopping Centres. If you have the passion and desire to take the next step on this exciting ladder, please call Foundation Recruitment’s Shopping Centre Management team on 0161 638 8740.